Endeavor to Join the Lineup of Shopping at Carmel City Center


The fashion district in Carmel City Center is growing! A new women’s clothing boutique offering must-have styles and the latest trends for less is coming to the Nash at Carmel City Center this spring.  Carmel City Center is pleased to announce the addition of Endeavor, a women’s clothing boutique geared toward college students, busy moms and working women.  Located at 846 S. Rangeline Road, Endeavor will offer casual every day clothing for women of all sizes, including a carefully selected collection of curvy apparel, ranging in price from $20 to $100. Visitors will be able to shop the boutique Tuesday and Wednesday 11 a.m. to 6 p.m. and Thursday through Saturday, 11 a.m. to 7 p.m.

Opening a women’s clothing boutique has been a dream for many years for owner, Melissa Butrum.  Representing a men’s clothing line for 11 years, Butrum has traveled the Midwest going to various clothing markets and boutique shops and always had the desire to own her own boutique, catering to the busy woman.   “I want to offer women a welcoming, relaxed environment to pop by and shop for fun, every day clothing items and accessories at an affordable price point,” said Butrum. Endeavor will offer footwear, graphic tees, dresses, denim and sweaters as well as a curvy section with sizes ranging from XL-3X. Monthly Ladies Nights and special events will be scheduled once the shop is open.

“We are thrilled to have Endeavor join the lineup of this exciting downtown.  With the addition of Endeavor the Center offers the community a great variety of unique shopping options at all price points and appealing to all sizes and demographics,” said Melissa Averitt, senior vice president at Pedcor Companies.

“The Nash at Carmel City Center is the perfect location for Endeavor. With convenient access from Rangeline Road and the Monon Trail, along with all of the community events, I am excited to be among the urban environment that Carmel City Center offers,” said Butrum.